Coach note
Interviewers ask this kind of question to surface how you think, not what you remember. The strongest answers are specific, calmly told, and end on what changed.
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Judgment & ambiguity · When to act
Two rounds of A/B testing on a new landing layout come back roughly flat versus the control — no clear winner either way. The client wants a recommendation now. Do you call it, run a third round, or revert? How do you decide?
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