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Judgment & ambiguity · Decisions under uncertainty

You're placing the pre-season buy for a new private-label category with no sales history — only a vendor sample, a lookalike from two seasons ago, and a lead time that means you commit now or not at all. How deep do you buy?

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I buy shallow-and-broad, not deep — commit to the assortment's breadth but keep unit depth conservative because I have no demand read and can't reorder in-season.…

The full answer: structure, worked example, likely follow-up.

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