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Judgment & ambiguity · When to escalate

You're the account lead running a live issue for a client. The client's junior marketing contact keeps approving your statements, but you sense the decisions really need the CMO or GC, who are slow to loop in. At what point do you stop taking the junior contact's sign-off?

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I stop taking the junior contact's sign-off the moment the decision's downside exceeds their authority to own it — and on a live issue, that line arrives fast.

The full answer: structure, worked example, likely follow-up.

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