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Revenue management · Channel strategy

Internet listing services drive 70% of your leasing traffic and their per-lead pricing just jumped again. Walk me through how you'd rebalance your channel mix.

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First I'd price the channels honestly: cost per signed lease by source, not cost per lead — ILS leads often convert at a fraction of the rate of referrals or website leads, which changes the real ranking.…

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Concepts behind this questionChannel economics: OTA commissions vs direct
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