You're pitching a listing you've prepared for carefully. The sellers tell you a discount brokerage has offered a 1.5% listing fee and suggested a price $50,000 above your recommendation. They ask if you'll match both. What do you say?

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Stay specific. One example, told well, beats three told fast. Make your decisions visible — what you chose between. End on what changed, for whom.

You're pitching a listing you've prepared for carefully. The sellers tell you a discount brokerage has offered a 1.5% listing fee and suggested a price $50,000 above your recommendation. They ask if you'll match both. What do you say?

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